#Women-Owned #Canadian #Handmade


My name is Akosua Asare. In the picture above, I'm the one with the African-print warp. This picture was taken on September 4, 2020 at the CBC Toronto studio, while I pitched Essence Luxe Couture to an audience of investors, for the T.V show Dragon's Den.

In case you were wondering, that's my 1 year old daughter on my back. The plan for that day was to leave her with my brother while I pitched. But obviously we should've consulted her, because she had alternative plans that day. And so, what else could a mother do, but to bring her with me... on national T.V.

You see, I started loosing my hair when I was 16 years old, and when I started Essence Luxe Couture, I juggled it along with my 2 young kids, while my husband served in the Canadian Armed Forces.

So on September 4th, when things weren't going as planned, I did what life taught me to do; press on.

As women, that's what we do. That's what we've always done. And in those moments, when life gets tough, the last things you need is a wig that's too tight, that doesn't feel right, or that gives your friends a fright (I also rap, apparently)

That's why I started Essence Luxe Couture

Our wigs are custom made-to-fit, because your wig should fit like your favorite pair of jeans.

Our wigs are made with film-grade lace, because your wig should blend seamlessly, like the perfect shade of foundation.

And our wigs are designed to go on quickly and easily, so that you can press on in life.

Wigs won't change the world, but I know the women who wear them will.

I hope our wigs take you through all life has to throw at you.

Because that's what we're here for.